The Media Maquiladora, just this week, has been named as the exclusive representative for all AAA related travel media products in the Spanish speaking world. This marks a significant partnership for both companies as tourism authorities and resort property owners seek to make their 2012 outreach programs more efficient.
“We’ve long recommended to many of our clients that they consider the amazing value offered by the various AAA publications and online media options. While most media buyers don’t realize it, this represents one of the largest audience bases of any media footprint in the world” stated Kent Kirschner, CEO of the Media Maquiladora.
With over 50 million members throughout the US, AAA publications cover the entire country and include a very desirable demographic. “When you combine our reach, with the fact that most of these are avid travelers, then you begin to realize what a special niche we are covering” stated Durand Achee, President of Home and Away media, one of the group’s largest independent publishers.
Today an advertiser can reach specific geographies, tightly focused demographic specs as well as unique and powerful digital options in a way that takes much of the guess work out of media planning specific to the travel business.