It’s been in the works for quite some time but we’re finally ready to announce our latest movement in an effort to bring greater innovation and relevance to the Hispanic and Latin American media landscape. Today we are releasing the announcement of the formation of TRAFFIQ Latino. TRAFFIQ is an already well established player in …
A data point that continues to astonish me is the one that asserts that over 60% of teenagers in America, in ten years, will be Hispanic. Did you hear that? Over 60%! (I’ve got one on the way right now!) For the better part of the past decade most professionals in our sphere have been …
The other day, while walking through the American Airlines terminal at New York’s JFK airport, I was struck by the simplicity and beauty of an OOH (out of home) advertising campaign developed for Exxon. The visuals were stunning, the message was subtle and seductive and the experience was an overall winner. I immediately was made …
With the recent announcement by General Mills about how they are structuring their marketing team over the next few years I think that it is time to make the announcement: our train (Hispanic marketing) is finally leaving the station! As reported in this Ad Age article http://adage.com/article?article_id=142138, a giant in the CPG world is making …